Advice how internet banner advertising and web banner advertising could increase your website traffic.

To understand the resurgent of banner advertisement you must familiarize your self with what a banner ad is and how it is used in advertisement. A web banner or banner ad is a form of advertising on the web.

This form of advertising consists of embedding an advertisement into a web page. The Banner or banners can consist of text, images, colors, animation, sound, and video, or flash. The image can be narrow or wide. The format or code can be written in many different codes.

Money saving Strategies:

Banners are best placed above the fold of any website and to the right of the page. Some time banners are place in the middle of the page but some critics would advise not to place the banner at the top middle of the web page. Only through testing will determine if this advice is wrong.

Banners are now placed and designed with a specific theme and place in strategic areas on the web page. Most banners are placed above the fold of the web page and to the right of any text or other images. The rational is we tend to read a web page like a book left to right top to bottom.

When building your ad use text that have a call to action. Tell the customers what you want him or her to do. Putting the ad above the fold of the page is more visible then below the fold. Most people will not scroll the entire page when searching.

Advertisers are now more subtitle and more affective with their banners ads. Most ads are place so skilled that it is hard to detect were the ad is. Advertiser should try to build an ad that has colors that match the color palette of the page they are advertising on.

Analyze any website you want to advertise on. Search for other banners that may be advertised there. Quickly scan the site to see how the site makes it money. Choose a target market by using search engines to help find your target market. Once you find your target market, visit those web pages and look at the kinds of banner ads being advertised. You want to be cautious of web pages that have nothing but advertisements these may cause your banners not to be seen.

Helpful Terms:

Impression: Each time you banner loads on a site is called an impression

Click: Each time a customers clicks your banner

Conversion: Each time a person, fill in the form for information better known as a lead.

CPM Cost per 1000: This is a strategy of measuring how much you will pay for a banner ad. Most times, you are charged on a CPM basis. That means you are charged for every 1000 impressions. For Example, a $2.00 CPM means you pay $2.00 for every 1000 impressions your banner receives. Moreover, be cautious of banner ad placements that are charging $4-$5.00 and even up to $15.00 you should pay no more than $ 2.00 for banner ad placement.

CPA Cost per Action: CPA means an advertiser will only pay when some kind of action has taken placed by the customer. For example, if a customer clicks on your ad then you are charged compared to impression when you banner loads you are charged.

The Concept:

Participating in a banner exchange program may sound somewhat appealing since this is a free service, but you need to read on.

One of the most top leader of banner Exchange: http://www.adsbite.com is good to participate with.

First off, lets take a look at how much traffic you may get from this type of marketing, or I should say, how much targeted traffic you'll receive.

If you are in a banner exchange program that offers a 2 to 1 ratio and you displayed your banner 1,000 times, you would get your site displayed 500 times.

At this point it would seem like this is a good marketing venture, but it's important to know that the click through rate on banners has changed considerably.

Today most viewers ignore banners whereas the average click through rate (the likelihood that someone will click on the banner) has dropped to a half percent. Now if you take the figures above (500) x 1/2 percent, you will get (2.5).

So this means that for every 1,000 times you displayed a banner, you may only get 2 to 3 people who actually clicked on the banner to your website.

Still not convinced, well lets take it a step further. With some banner exchange programs the network may not categorize the websites in the network. There can be hundreds of banner ads with each one promoting to a different market trend. So this would mean your chances of getting targeted traffic to your website are slim.

You can end up getting a lot of traffic from people that has no interest in what you have to offer (that appeal is starting to wear off a little, isn't it).

If you do a little researching, you will find some banner exchange networks that do categorize and will give you a better ratio than 2 to 1.

So if you want to get the best results from using a banner exchange, our advice is to look for networks that categorize and offer the higher ratio.

Our point of view on using banner exchanges is not necessarily to give a negative view, but that we feel there are other ways to promote your business that will give you far better results.

The truth of the matter is, years ago banner exchanges worked very well and were extremely popular. As the Internet has grown, as well as the people who use it, this form of marketing will give you little results in today's Internet.